breakfast of champion


“Breakfast of Champion” by Ryan Alexiev & Hank Willis Thomas

In Breakfast of Champion Thomas and Alexiev are commenting on the iconization and consumerization of the President of the United States. The piece appropriates the religious imagery of Byzantine mosaics to create a sugar cereal image of President Obama. Does the election of Barack Obama symbolize a victory of substance over cynicism or of packaging over product? The mosaic proposes the question: Is Barack Obama a modern messiah in the world of politics or marketing? Perhaps he is both. Only time will tell. Underneath the glossy surface of the piece is the artists attempt to understand how to critique and question something they too are seduced by. “An idea we were trying to get at” – The sugary sweet mosaic, made of thousands of cereal bits, depicts idea of what a healthily balanced breakfast (democracy) might look like when considering the role that marketing plays in myth building around corporate and political brands.

Hank Willis Thomas’ work deals with complex issues of race, identity, class and history in the age of consumerism. He investigates how commercial marketing and branding is geared toward specific racial groups and raises questions about visual culture, the power of logos, and media representation of African Americans. Ryan Alexiev explores the history and social implications of consumerism through his art. Alexiev creatively uses different forms of media to illustrate his ideas.

Thomas and Alexiev collaborate frequently, and were recently commissioned along with the ause Collective to create a video installation for the Oakland International Airport which was also selected for inclusion into the 2008 Sundance Film Festival.


2 Responses to “breakfast of champion”

  1. 1 iheartfilm

    Wild. Almost hurts your eyes to look at it.


    • 2 lazybirds

      Yes, but it’s absolutely fantastic. I can’t stop looking at it!

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